Apple sees biggest fall in sales for year as iPhone demand drops | BBC News

Apple boss Tim Cook tried to beat back doubts about the future of the tech giant, after it reported its biggest sales fall in more than a year.

Sales slumped 4% year-on-year in the first three months of 2024 to $90.8bn (£72.5bn), weighed down by a sharp drop in demand for iPhones.

Executives said the results were distorted by Covid-related supply disruptions, which led to unusually strong sales during the same period last year.

They said sales would return to growth in the months ahead, noting upcoming product launches and investments in artificial intelligence.

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