Miami is a city known for its golden beaches, glamour and entertainment – but it is also the home to the Miami Heat basketball team.
But the Miami Heat isn’t just a sports team – it is also a tech start-up.
Before, during and after matches, data is gathered on spectators and what they do and purchase while at the venue, before being analysed on the team’s own data platform.
The BBC’s Alasdair Keane heads to a Miami Heat basketball match to find out how their technology is making a name for itself off the court.
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