The music industry has been inspired by the relaxing sounds of Autonomous sensory meridian response (ASMR) to help people step back from their busy lives.
Gibi, who has more than three million subscribers on her ASMR YouTube channel, was approached by Billie Eilish’s team to do a sensory cover of her album.
And singers like Zara Larsson are also using it as a way to unwind after a big show.
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